I just thought of selling apparels as a hobby on the side and see how that goes. The idea is that there is a growing fitness culture among the gay community, namely the bears and muscle bros and why not set up a brand that I identify with such that people can follow what I enjoy doing - bodybuilding, fitness, and the focus on masculinity.
Brand Name: Bear Beef
Instagram: bearbeefclub
Domain: bearbeef.com
Logo: BEAR BEEF
Keywords: Prime Beef, Muscle Bear, BEEF, BEAR, TESTOSTERONE, Bear Pump, Strong
Brand Story: Targetted towards the gay muscle bear community, camaraderie of men, imbuing the ethos of masculinity in gym culture
Themes: Inclusivity, Strength, Power, Masculinity
Product Line: labelled with BEEF, material cotton
- Gym Wear: Stringer Tank Top, Squat Shorts, Training Shorts,
- Daily Wear: Tshirt, Socks, Cap
Blog Content: Bodybuilding tips, Bodybuilding culture, etc
Fitness Coaching: for future consideration