Coming up with a brand idea

I just thought of selling apparels as a hobby on the side and see how that goes. The idea is that there is a growing fitness culture among the gay community, namely the bears and muscle bros and why not set up a brand that I identify with such that people can follow what I enjoy doing - bodybuilding, fitness, and the focus on masculinity.

Brand Name: Bear Beef

Instagram: bearbeefclub

Domain: bearbeef.com

Logo: BEAR BEEF

Keywords: Prime Beef, Muscle Bear, BEEF, BEAR, TESTOSTERONE, Bear Pump, Strong

Brand Story: Targetted towards the gay muscle bear community, camaraderie of men, imbuing the ethos of masculinity in gym culture

Themes: Inclusivity, Strength, Power, Masculinity

Product Line: labelled with BEEF, material cotton

- Gym Wear: Stringer Tank Top, Squat Shorts, Training Shorts, 

- Daily Wear: Tshirt,  Socks, Cap

Blog Content: Bodybuilding tips, Bodybuilding culture, etc

Fitness Coaching: for future consideration

Kink of my own

I have this kink for myself - that I want to have hyper-masculine traits - muscularity, hairiness and virility - like that of a hairy beast.

How shall I go about to achieve this?

Minoxidil (twice daily) and Derma Rolling (twice weekly) to get the body hairs growing - Full Beard on chin, sideburn, moustache and neckline.

Blast and Cruise cycle through the year at 20 weeks on 10 weeks off. Blast at 400mg and Cruise at 200mg.

Cialis E3D for virile health

Learning my way home

 With the new house, heading to office and heading back home is a complete new route but surprisingly the travel time is shorter than when I travelled from my old house.

To Office:

Cycle Downhill -> Park bike at bus stop -> 189 -> alight at AYE -> 97 or 963 (work / gym)

To Home:

166 -> alight at Clementi MRT -> 185 or 189 -> Ride bike home (56min)

OR

61 -> Ride bike home (48min)

Resolutions of 2025

 Its the start of a new year and what a blast it had been the past year. I got PMP certified, I started on TRT, and I moved into a new house. The journey was full of ups and downs but in the end all the matters was that it completed.

I am excited for this year to be a whole new level of exciting as I turn 32. Setting for myself some goals to achieve, I would mainly like to reach 100kg, participate in Hyrox competition, and bring my relationship with Kenneth to the next chapter by getting engaged. These are some exciting achievements to come and it will take effort to work through whatever it takes.